UX Strategy

Resumen del Libro

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. Define value propositions and validate target users through provisional personas and customer discovery techniques Explore marketplace opportunities by conducting competitive research and analysis Design experiments using rapid prototypes that are focused on the business model Conduct online user research to gain valuable insights quickly on any budget Test business ideas and validate marketing channels by running online advertising and landing page campaigns

Más detalles de libro

Cantidad de páginas 266

Autor:

Jaime Levy

Categoría:

Informática

Formatos Disponibles:

MOBI, EPUB, PDF

Descargar Ebook

Opciones de Descarga

Valoración

Popular

3.2

80 Valoraciones Totales

Más libros de Informática

Microsoft 365 Security, Compliance, and Identity Administration

Explore expert tips and techniques to effectively manage the security, compliance, and identity features within your Microsoft 365 applications Purchase of the print or Kindle book includes a free PDF eBook Key Features Discover techniques to reap the full potential of Microsoft security and compliance suite Explore a range of strategies for effective security and compliance Gain practical knowledge to resolve real-world challenges Book Description The Microsoft 365 Security, Compliance, and Identity Administration is designed to help you manage, implement, and monitor security and compliance ...

El libro de las grandes ideas

¿Necesitas una buena idea pero no se te ocurre nada realmente brillante en el momento justo? A veces tenemos una temporada de sequía creativa y somos incapaces de tener ideas frescas que sean eficaces o que logren impactar. No te desesperes. Sólo necesitas un empujón. El libro de las grandes ideas te enseña las 50 técnicas y herramientas de pensamiento visual más utilizadas en el mundo de los negocios. Te servirá para impulsar tu creatividad y encontrar ideas magníficas. Cada página te explica de forma sencilla y atractiva cómo salir del desierto de las ideas, estimulando todos los ...

Internet y competencias básicas

Competencias básicas para sobrevivir en el siglo XXI: seleccionar información relevante, colaborar con otros, comunicarse de manera versátil, participar en la vida pública. Reflexiones, ideas, actividades, materiales y recursos para la interacción cara a cara y con Internet con los alumnos.

Fugando Con Juego

Social media such as micro blogging services and social networking sites are changing the way people interact online and search for information and opinions. This book is about Internet slang, memes and ambient style words go beyond these contexts and into other modes of communications. Este libro es una seleccion de las frases que Piolo Juvera publico por mas de dos anos en twitter, las cuales nos invitan a reflexionar, a repensar con humor, a mojarnos con una inesperada llovizna de poesia y a ser arrastrados en una verdadera aventura del lenguaje.

Libros Recomendados 2025